Meet your A.I. Transition sherpa
A.I. is reshaping the way marketers perform their jobs, but it doesn’t have to replace you. I can help you bridge the professional A.I. gap in lifecycle marketing.
About Me (briefly)
My name is Jon Uland — I've spent over a decade running lifecycle marketing at tech startups, creating GTM strategies for companies I founded, and driving retention and operational strategies for massive brands all over the world.
As a rare developer/marketer hybrid and an early A.I. adopter, I've taken a deep dive into A.I. solutions and applied them to non-engineering work — like operations, retention marketing, and GTM strategy.
Join me on the climb as we navigate the world of non-technical A.I. from a pragmatic, results-oriented perspective and avoid the pitfalls and setbacks everyone else is hitting.
- Modular Marketing | SerialSync
- Angine de Poitrine, NAFTA
- Bouldering, Making Music
Fresh off the "dome"
- How to Choose Marketing Metrics That Show Real Progress
Most lifecycle marketers spend their careers reporting metrics that don't move the bottom line. Don't make that mistake. Read on to discover the difference between two different kinds of metrics, the ones that are worth fighting for, and how to present them so leadership actually listens.
- Welcome to A.I. Basecamp
Three months of slogging so you don't have to... This is what I learned about actually working with A.I. — why the loudest takes are getting the picture wrong, where the real difficulty lives, and what your first move should look like.