Lessons learned, frameworks I lean on, things I got wrong, and the patterns that show up across dozens of companies in 5+ industries.
AI's copy problem isn't just quality — it's quantity. Introducing `make-it-make-sense`, the first skill in my jonstermash-skills repo, built to cut AI output down to something a human can understand on the first pass.
Most lifecycle marketers spend their careers reporting metrics that don't move the bottom line. Don't make that mistake. Read on to discover the difference between two different kinds of metrics, the ones that are worth fighting for, and how to present them so leadership actually listens.
Three months of slogging so you don't have to... This is what I learned about actually working with A.I. — why the loudest takes are getting the picture wrong, where the real difficulty lives, and what your first move should look like.
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