A.I. Transitioning for Lifecycle Marketers
The 5 personas needed for effective lifecycle marketing in the era of A.I. What they are, and how to navigate them.
KeynoteWorkshopPodcast
Two-way working sessions, not talk-at-you keynotes.
Conferences, podcasts, advisory seats, teaching engagements. I show up for talks about pragmatic A.I. approaches, GTM strategy, retention marketing, product ideas, and operational sanity. I'm personable, relatable, and realistic. No buzz-phrases or empty jargon.
What I talk about
I thrive at the intersection of growth, product, and operations — with a heavy bias toward AI as a practical tool rather than a "vision" deck. Below are the angles I'm best at:
Proving Your Value — Lifecycle Marketing
Lifecycle marketers (i.e. retention, product) often struggle to connect their efforts to meaningful company metrics. Explore ways to take back metric ownership and drive your team — and career — forward in lifecycle marketing.
KeynotePanelPodcastWorkshop
Practical A.I. Adoption — for Beginners
Have you been asked to "just make a Claude skill for that", or "start using A.I.", or some other vague A.I. directive? Let's dive into getting started with A.I. in meaningful ways, like building tools to help make your day-to-day more streamlined.
WorkshopPodcast
Something else
Do you have a topic you'd like me to speak on, but don't see here? Let's chat about it. If the shoe fits, we'll run with it.
Anything
Recent appearances.
No public dates on the books.
Between rooms. If you're putting together a program and want a speaker who shows up prepared and stays in the lobby afterward, the inbox is open.
Iterable Activate
Bios
Jon Uland is a growth, product, and operations expert who builds systems that outlast the builder. Currently Head of Operations and B2B SaaS co-founder. 10+ years across cross-departmental roles in 5+ industries.
Jon Uland has spent 10+ years driving retention strategy, lifecycle operations, GTM product roadmaps, and advising teams of two-person founder cells to global companies with 20k+ employees. He's led growth at SaaS (Teachable, WMG, Modular), exited two startups, and owns company operations his current B2B SaaS.
Jon runs toward the fire, thrives in ambiguity, goes deep enough to become the system (look out, Neo), then engineers himself out for lasting, scalable systems to take over. He speaks on AI for operators, organizational sanity, viable vs. scalable, and lifecycle marketing. He speaks fluent Spanish and English.
Fun Fact: The Eagle Scout project he built at 16 is still standing.
Send me a note
Most inquiry forms are black boxes. This one is a real address that goes to a real inbox. To give it a fair shot, include the things below — same info I'd ask you for anyway.
- Event name, date, location, format (keynote / panel / workshop / podcast).
- Audience — who's in the room, roughly how many, what they care about.
- Topic — pick from the list above or pitch your own angle.
- Honoraria / travel — happy to discuss; helpful to know the shape upfront.